ARV Gallery comes from the idea of a collective of artists with a passion for art and contemporary culture and a careful eye on new technologies. The idea of displaying images in virtual galleries by no means intends to be a substitute for the physical and social experience that comes from visiting real art/photographic galleries.
Far from it!
Instead, we believe that this virtual format will actually help refine the way the user interacts with the artwork, inviting a closer, deeper, look at the image itself. This visual experience will help demonstrate that the only way to really understand an artist’s vision is by a fully immersing oneself in their world.
"We encourage the viewer to devote their time and attention to the image they are observing"